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Kellogg’s publicity stunt or waste of money? | Logo Design Love

Kellogg's Corn Flakes laser-etched logo
Image from @KelloggsUK’s Twitpic

If the new Kellogg’s Corn Flakes with laser-etched logo is for publicity, then hat’s off. If it’s a legitimate marketing move an actual change of the cereal production process, isn’t it a needless use of energy and cash?

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