BART - BART partners with location-based service Foursquare to encourage transit ridership
One popular element of Foursquare is a competition to become "mayor" of different places. If you check in more than anyone else, you claim rights as "the mayor" of that place. Regular BART riders already are trading back and forth as "mayors" of the 43 stations. Foursquare updates are shared across other social networking and microblogging sites such as Facebook and Twitter, announcing who has ousted whom as mayor. BART also will look at other ways to coordinate promotions with new and existing venue partners, through www.mybart.org, its free service offering contests and discounts for entertainment, sports and other events. BART is listing tips for things to do near BART stations on its Foursquare profile page.
via bart.gov
