“Spike Jonze’s first video, at least so far as anyone has documented, was “Rubbish Heap” for World Industries, put together back in 1989. Even as a first completed video, the film shows a lot of promise, if not too much execution. Jonze’s camera is incredibly fluid and seemingly everywhere, with some difficult angles and creative framing.”
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Gone are server farms, telesales and support, marcom material, tradeshow booths, direct sales forces, licensed software, mountains of code, reseller agreements, plane tickets, hotel rooms, printing CDs, voicemail systems, and so on and so forth.
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There is a difference between being arrogant about yourself as a person and being confident that your work has some value. The first is unattractive, the second is healthy and natural. Some people respond to the one as if it were the other. Don’t confuse them. Marketing is not bragging, and touting one’s wares is not evil. The baker in the medieval town square must holler “fresh rolls” if he hopes to feed the townfolk.
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